What is MTNS MADE?
What does ‘industry and economic development’ mean?
How did MTNS MADE come to exist?
How does MTNS MADE work?
How can I get involved in the industry campaign?
Who owns MTNS MADE?
How is the marketing and communications campaign going to help me?
How does BMEE choose who is profiled in the campaign?
How can I be part of the curated campaign?
Can I promote my event on MTNS MADE?
Can you promote my news/work/business on MTNS MADE social media?
MTNS MADE is the cultural identity for the creative industries in the Blue Mountains. It was commissioned by Blue Mountains Economic Enterprise (BMEE) as an industry and economic development initiative, using disaster recovery funding from the NSW and Commonwealth Governments. BMEE is the peak economic development agency for the Blue Mountains.
BMEE works at an industry-wide level, not at an enterprise level. This means working to increase jobs and growth across a whole industry – such as the creative industries – for the benefit of everyone, and not focusing on individual businesses.
In surveys and meetings between BMEE and local creative professionals, the idea of a collective, umbrella brand to represent the creative industries in the Blue Mountains was a recurring theme. BMEE secured funding to enable the creation of such a brand, and again surveyed the industry to find out what values should underpin the brand. Those survey results were directly incorporated into the brief provided to those who pitched for the job of developing the brand.
An open expression of interest went out in early 2015 and 19 individuals, consortia and agencies responded, with two-thirds of respondents coming from the Blue Mountains. A shortlist of four were invited and paid to present a full pitch, with three of those coming from the region. A local consortium made up of Stuart Buchanan, Heath Killen, Chloe Killen and Robyn Buchanan was awarded the job. Using the brand values that the local industry said were important to them via extensive surveys and one-on-one consultation, the team created the MTNS MADE brand and developed the campaign strategy. MTNS MADE was launched in November 2015.
MTNS MADE works on two levels: a curated marketing and communications campaign designed to attract clients and investors to the region; and an industry campaign which is open for all to participate in.
There are two ways to get involved in the industry campaign:
The criteria for using the MTNS MADE logo are: you must be in the creative industries, you must live and/or work in the Blue Mountains, and you must have created a free listing for yourself or your creative business on the MTNS MADE website.
MTNS MADE is there to support your work, not to overpower it. MTNS MADE should not be the main attraction, but rather think of it like a mark of association with the campaign. Please email the Creative Industries Cluster Manager to obtain the logo and style guide.
MTNS MADE was commissioned by BMEE and paid for using grant funding secured by BMEE. BMEE is currently in the process of trademarking the MTNS MADE brand.
The MTNS Made campaign presents strategic, curated stories and images to promote the Blue Mountains as home to world-class creative talent. The purpose is to attract clients and investors to do business here. The campaign is designed to drive traffic to the MTNS MADE website, where you are invited to create a free listing for your creative business (see above for eligibility). By having a listing on the site, you have the opportunity to be discovered by potential clients and other visitors to the site.
The first stage of the MTNS Made campaign consists of:
The ad campaign features 16 Blue Mountains creative professionals who were jointly selected by BMEE, who commissioned the campaign, and the creative team who developed MTNS MADE. The reasons these creatives were selected for the campaign are:
The initial MTNS MADE campaign has been produced and is currently being rolled out across print and digital. If BMEE is able to secure additional funding a second campaign will be produced. Please contact the Creative Industries Cluster Manager if you would like to be considered for any future campaigns, bearing in mind creatives will be selected to be part of the campaign based on the criteria set out above.
The MTNS MADE website initially trialed an events page, but this has proven to be incompatible with the strategic aim of the campaign, which is to attract clients and investors to the region. All campaign assets, including social media, feature curated content which regularly includes local events when the event/event promotion fits the aesthetic of the campaign look and feel, features a compelling narrative and is compatible with the strategic aim of the campaign of attracting clients and investors to the region.
We encourage content from MTNS MADE creatives which we can promote through the MTNS MADE social media channels. The following are taken into consideration when choosing what gets promoted: does the work fit the aesthetic of the campaign look and feel, does it feature a compelling narrative, is there a listing on the MTNS MADE website that the post can be linked back to, and is the content compatible with the strategic aim of the campaign of attracting clients and investors to the region. Please contact the Creative Industries Cluster Manager if you would like to have your items promoted on MTNS MADE social media.
Jenny Kee, Jess Scully, Monica Davidson and a snow storm – there was a lot to be excited about for the nearly 100 people who braved the cold to attend the MTNS MADE Creative Industries Symposium on 24-25 June.
BMEE is the owner of the MTNS MADE certification trade mark, and you can find the certification trade mark rules relating to logo usage in this link.
Love MTNS MADE but want to know more? BMEE has compiled this list of Frequently Asked Questions.
MTNS MADE is the cultural identity for the creative industries in the Blue Mountains. The MTNS MADE website is home to more than 350 business listings from local creative practitioners, as well as stories, videos and images from the creative talent who call the Blue Mountains home.
BMEE acknowledges that the City of Blue Mountains is located on the traditional lands of the Darug and Gundungurra Nations.
2 Civic Place
Katoomba NSW 2780
+61 (0) 2 4782 6555
ABN 57 984 022 361